Chrono24 has benefited from a new €100 million fund that the company says will be invested in it’s long term growth trajectory. The funding round was led by private equity giant General Atlantic, alongside the participation of Aglaé Ventures. Aglaé Ventures is a technology-based venture capital firm based in Paris, New York and San […]
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Mr. Gianni Serazzi, how has Covid affected the choices of companies in the world of luxury for the next few years? Gianni Serzazzi: Great question. Perhaps it is useful to first remember what happened in chronological order. Obviously it is a generalization, but quite an accurate one as it was experienced by most of […]
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Isabel E. Giordano: Gianni Serazzi, please can you explain your daily role at GS Consulting, or a day in the life of you? Gianni Serazzi: As of lately it requires a lot of emails and zoom calls, as you can imagine, but basically it is a lot to do with connecting different pieces of […]
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Isabel Giordano: Nowadays there are really well-established luxury brands and conglomerates that everyone knows about. What is your opinion on luxury brands that aren’t so well known, or a new luxury brand that is trying to grow, do you still think growth is possible? Gianni Serazzi: Excellent question, but not an easy one to […]
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Isabel Giordano: Chinese consumers make up most of the sales of purchases for luxury brands. Was there a specific moment in time when this happened, where luxury brands themselves started to identify them as a target? Why do you think they are so prone to buying luxury goods in comparison to another demographic? Gianni Serazzi: […]
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Gianni Serazzi: COVID was a big shock for all the brands because what they had was a well-oiled machine that was working with high fixed costs, especially luxury brands that owned their own stores. The stores are a high, fixed cost, something that was maintained thanks to very high gross margins, 65 to 70% gross […]
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Isabel Giordano: Good morning Gianni, thank you for taking the time to be part of this interview today. I’m going to ask you a series of questions regarding the luxury industry, and I’d just like to get your point of view and see where that takes us. The first question is: “How is the Internet […]
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