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Gianni Serazzi Interview – GATE Magazine

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Mr. Gianni Serazzi, how has Covid affected the choices of companies in the world of luxury for the next few years?   Gianni Serzazzi: Great question. Perhaps it is useful to first remember what happened in chronological order. Obviously it is a generalization, but  quite an accurate one as it was experienced by most of […]

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gs consulting inside questions

Inside Questions – GS Consulting

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Isabel E. Giordano: Gianni Serazzi, please can you explain your daily role at GS Consulting, or a day in the life of you?   Gianni Serazzi: As of lately it requires a lot of emails and zoom calls, as you can imagine, but basically it is a lot to do with connecting different pieces of […]

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GS Consulting Old Vs New Luxury brands

Historical Brands Vs. New Luxury Brands

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Isabel Giordano: Nowadays there are really well-established luxury brands and conglomerates that everyone knows about. What is your opinion on luxury brands that aren’t so well known, or a new luxury brand that is trying to grow, do you still think growth is possible?   Gianni Serazzi: Excellent question, but not an easy one to […]

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GS Consulting Chinese Luxury Consumer

The Chinese Consumer rules The Fashion World

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Isabel Giordano:  Chinese consumers make up most of the sales of purchases for luxury brands. Was there a specific moment in time when this happened, where luxury brands themselves started to identify them as a target? Why do you think they are so prone to buying luxury goods in comparison to another demographic? Gianni Serazzi: […]

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How COVID has affected The Luxury Industry

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Gianni Serazzi: COVID was a big shock for all the brands because what they had was a well-oiled machine that was working with high fixed costs, especially luxury brands that owned  their own stores. The stores are a high, fixed cost, something that was maintained thanks to very high gross margins, 65 to 70% gross […]

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Gianni Serazzi Consulting Luxury Distribution History

Luxury Brand Distribution Over Time

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Isabel Giordano: Good morning Gianni, thank you for taking the time to be part of this interview today. I’m going to ask you a series of questions regarding the luxury industry, and I’d just like to get your point of view and see where that takes us. The first question is: “How is the Internet […]

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