EXECUTION IS WHAT COUNTS IN THE END – AND CREATIVITY AND DESIGN TAKE CENTER STAGE IN EXECUTION
The main difference between mediocre firms and great ones is not just vision, but execution.
The analytics only approaches lacks synthesis and drives to do everything – load a brand of all possible attributes, please all demographics.
Creativity and design should take center stage, as well attention to Man himself; never seeing him as a means to an end, but always having his integral growth in mind.