EXECUTION IS WHAT COUNTS IN THE END – AND CREATIVITY AND DESIGN TAKE CENTER STAGE IN EXECUTION
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The main difference between mediocre firms and great ones is not just vision, but execution.
The analytics only approaches lacks synthesis and drives to do everything – load a brand of all possible attributes, please all demographics.
Creativity and design should take center stage, as well attention to Man himself; never seeing him as a means to an end, but always having his integral growth in mind.